This essential guide outlines WDI’s framework for shifting advocacy efforts beyond vanity metrics like ‘likes’ and ‘shares’ toward tangible Behavioral Change KPIs (BC-KPIs). Learn how to leverage advanced digital tools for geo-targeting, set up unique tracking URLs to measure conversions from digital content to offline clinic visits, and synthesize multiple data streams into the comprehensive, Evidence-based reports required by funding partners and stakeholders. This demonstrates how strategic digital deployment drives true, quantifiable health outcomes.



A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy.
my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.
I feel that I never was a greater artist than now. When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary.